You Spent Years Building Your Business. Now It’s Time to Make It Sellable.
Most business owners think they’ll sell when they’re ready. They assume that after years, sometimes decades, of hard work, there will be a buyer eager to take over and write a big check.
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Hi, I'm Ben.
Let Me Tell You About Why I Created Exit Worthy
I’ve seen too many business owners put years, even decades into building amazing businesses, only to get nothing when it comes time to sell.
I know what that feels like because I lived it.
In the late 90s my mother's family business had a eight-figure exit on the table, and it blew up.
The wrong business partner plus the wrong deal made years of hard work evaporate overnight. That experience lit a fire in me that’s been burning for over 25 years.
Since then, I’ve been in the trenches of over 200 business sales and helped more than 2,000 business owners get clear on their strategy, growth, and exit plans.
I’ve seen what works and what doesn’t. I’ve seen business brokers lie, lawyers overcomplicate things, and so-called “experts” who have never sold a business in their life (or they just sold one of their own and have deemed themselves an expert because they said so on the internet) try to teach others how to do it.
I’ve also seen the good side. I’ve worked with business owners who built something great, who put their blood, sweat, and tears into a company that mattered. Some of them had to sell because life threw them a curveball. Some were just ready for the next chapter. All of them deserved to walk away with the payday they earned.
That’s why I built Exit Worthy.
This isn’t a gimmick. It’s not a quick-fix course or offer. It’s not a broker pretending they have buyers lined up. It’s real strategies, real resources, and real answers to help you sell your business the right way.
If you’re here, it means you’re already thinking about your exit. Let’s make sure you do it right.
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The Exit Worthy Guidebook
Why 80% of Businesses Never Sell & How to Be in the 2 Bullet list 0% That Do
After working with over 2,000 business owners, I’ve seen one brutal truth play out over and over again: most businesses never sell.
80% of companies that go to market never make it to the closing table.
Why? Because their owners never built a business that buyers actually want.
Take the Next Step
Discover a range of practical resources to help you prepare your business for a successful exit. From insightful books and deep-dive assessments to step-by-step courses and expert coaching, each tool is designed to give you real-world strategies that make your business truly exit worthy.
Thinking About Selling?
Start Your Exit Journey with Clarity and Confidence
Selling your business is one of the most significant financial decisions you'll ever make, and navigating the process can be daunting. Our discovery call is designed to:
Assess Your Current Position: Understand where you stand in the exit planning process.
Address Your Concerns: Discuss any questions or uncertainties you may have.
Provide Tailored Resources: Share free guides, assessments, and tools that align with your specific needs.
This isn't a consultation or a sales pitch. It's a genuine conversation aimed at empowering you to make informed decisions for yourself, your business, your family, and your employees.
We offer a wealth of complementary resources that might be exactly what you need. There's nothing for sale unless you specifically seek further assistance, aside from perhaps a book or an affordable course.
If you're serious about preparing for your exit, this call is the best first step.
Led by Experience, Not Theory
I’ve seen too many business owners spend years, sometimes their entire working life, building their business, only to walk away with nothing when it’s time to sell.
I know what that feels like. I lived it.
My family’s business had a eight-figure offer on the table in the late 90s. We were ready. But the deal blew up. The wrong partner. The wrong structure. The wrong preparation.
In one moment, it was gone. That experience lit a fire in me that has been burning for over 25 years.
Exit Worthy exists because I’m not willing to let that happen to you.
Thinking About Selling?
Why 80% of Businesses Never Sell and How to Make Sure Yours Does
Why 80% of Businesses Never Sell and How to Make Sure Yours Does
Most business owners believe selling their business is just a matter of timing.
List the company, find a buyer, collect the check, and move on to the next chapter.That is not how it works for most owners.
Roughly four out of five businesses that go to market never sell.
They do not get bad offers. They do not get lowball bids.
They get nothing at all.
Months or years are wasted before the owner quietly shuts the doors or is forced to settle for far less than they imagined.This is not a market problem. It is a preparation problem.
It is the result of failing to build a business that is ready for ownership transfer.If you want a real shot at selling your business, you need to understand why most businesses fail to sell and what it takes to do it differently.
The False Sense of Readiness
Owners often assume strong revenue or steady cash flow is enough to attract buyers.
It is not. Buyers do not just buy profits. They buy risk.
Most businesses, even profitable ones, are filled with hidden risks that scare off serious buyers the moment they start digging.If your business cannot survive without you, it is not a business for sale.
It is a job nobody wants.The Dependency Trap
Owner dependency kills deals faster than any market shift or economic change.
If you are the rainmaker, the operations manager, the key customer contact, and the decision-maker, you are the business.
Buyers do not want to buy you. They want to buy a company that can stand on its own.The more critical you are to day-to-day operations, the harder it will be to get a clean, profitable exit.
Financial Landmines
Sloppy financials kill credibility.
Buyers and lenders need clean, verifiable financial statements.
They want a business that operates like a real company, not a side hustle with a bank account.If your profit and loss statements are filled with personal expenses, unexplained "addbacks," or one-time boosts from government programs, expect serious buyers to walk away without making an offer.
No Real Plan
Most owners wait until they are tired, burned out, or fed up to start thinking about selling.
By that point, it is too late to fix the real problems that make a business sellable.Selling a business is not a quick event.
It is the result of years of intentional work.Listing a business before it is ready is like putting a house with a cracked foundation on the market.
You are not going to fool anyone.How to Beat the Odds
Selling a business is one of the highest-stakes financial decisions you will ever make.
If you want to win, you have to prepare like you mean it.Here is where to start:
Get a real valuation.
Not a back-of-the-envelope guess from a broker.
A true market valuation based on your numbers, your industry, and your risk profile.Make yourself replaceable.
Build a management team that can operate without you.
Document processes.
Create a business that runs whether you are in the office or not.Clean up your financials.
Hire a strong CPA.
Get at least two years of clean, defensible financials ready before you ever think about selling.
Separate personal expenses from the business permanently.Think like a buyer.
Walk through your business the way a buyer would.
Ask yourself whether you would pay good money for what you see.
If the answer is no, start fixing it now.Start early.
The best exits take years of preparation.
There are no shortcuts worth taking.The Bottom Line
If you want to sell your business someday, start acting like it today.
You do not get a second chance at a good exit.
You either do the work or you join the eighty percent who walk away empty-handed.At Exit Worthy, we help business owners build real exits with no illusions and no wasted time.
If you are serious about creating an exit on your terms, download the Exit Worthy Playbook and start taking control of your future.
Exit Worthy helps business owners build and sell companies the right way, without fluff, bad advice, or broker BS. Real strategies. Real experience. Real results from someone who’s been in the trenches.
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